Why The Need For Your List Blueprint?
There are a LOT of misconceptions out there in Internet land about list building and email marketing. There’s also an awful lot of conflicting advice about what to do and when to do it!
So much so in fact that, even my 13+ years of full-time, online “experience” as a web designer, was initially of little help in my understanding of how this “Internet Marketing” stuff is supposed to work!
Now I can blame that on my almost anal, pedantic attention to detail… because when something just doesn’t seem “right”, for some strange reason I just have to keep asking “WHY?” And I can’t seem to progress until I’ve got it all sorted out in my head!
I start over-analyzing all the techniques being demonstrated by all the supposed “guru’s” in a vain attempt to work out a model that I am comfortable in following… to work out how I should go about doing things properly.
And to be brutally honest, the daily barrage of “buy me” promotional emails I’ve subjected myself to, had almost soured me from online marketing, full stop!
If THAT’S The Way It’s Supposed To Be Done…
Then I didn’t want to be any part of it, let alone contributing to any of this information pollution myself!
And then I’ve seen so-o-o many marketers touting the “money’s in the list” phrase as if that’s a good enough reason why you must have their latest product. They keep pushing the concept that if you get enough suckers (sorry, “customers”) onto your list, then your “list” will make you wealthy beyond your wildest dreams!
I thought about a whole new generation of online marketers who are being shown the way to do business online is with this terrible “cash-sucking” ATM mindset to list building… and I decided I just had to do something about it!
And in the few months I’ve been planning just this site, I’ve seen more horrid examples of big players who should know better, using the “here’s some free education to show you how wonderful we are” tactics to launch their latest (and very expensive) product! And as part of one launch sequence, hundreds (maybe thousands) of people were provided with totally INCORRECT information, and actively encouraged to do things they should NOT yet have been doing… at least NOT without having been told about a few vitally important steps beforehand!
The culmination of this particular event was a “squeezathon” where hundreds of people created a squeeze page.
Now you might think that is a worthy outcome… but:
- when you were NOT taught what you MUST set up BEFOREHAND
- when you don’t understand WHY you are setting it up, and
- when you aren’t told what you then must do AFTERWARDS…
Yes… I am VERY dirty about this tactic and I am just disgusted with the direction that some Internet Marketing is taking!
And that’s another big reason why I decided I just had to “do” this site!
To help stem this flow of B.S. and hopefully steer some people in the right direction, so they have a much better chance at succeeding with their online business!
Now it’s up to YOU to let me know if I’m doing the right things by you!
Tell me what you think and make sure you comment on the posts on this site. I would really love to hear from you!
Regards
Stephen Spry
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