http://yourlistblueprint.com Better Follow-Up For Internet Marketers Sat, 13 Sep 2008 02:05:40 +0000 http://backend.userland.com/rss092 en I got a (spam) email from an IT company touting for business this morning, and their justification for sending it was totally amusing - and very misguided! Just WHO is advising these people of their legal situation? Here's what they said at the bottom of their email: We do not "Spam" people, ... http://yourlistblueprint.com/when-is-email-personal/ Perhaps the best way to illustrate where people go totally wrong and can potentially get into trouble with their SPAM compliance is to look at some of the many real world examples that flood into my inbox daily... I've been meaning to do this for a while, as there's no shortage ... http://yourlistblueprint.com/how-not-to-comply-with-spam-legislation-1/ Here's a different way to look at the follow-up process, by using a flow chart outlining the various steps taken in the process. This post goes into more detail on each of these steps, so refer back to the image to the right from time to time to see how each ... http://yourlistblueprint.com/auto-responder-flowchart/ In this video tutorial I show what's involved in adding a new auto-responder to the autoresponder software I recommend to my clients. You'll see the quick and dirty way of doing things, as well as a far more effective way of setting up your opt-in process, as outlined in this ... http://yourlistblueprint.com/auto-responder-setup-video-tutorial/ At the time of writing (June 2008) Canada has no official federal legislation regarding spam, despite a unanimous recommendation of the 2005 National Task Force on Spam. With no government sponsored leglisation on the horizon, Canadian Senator Yoine Goldstein has introduced a private members bill in the Senate. Despite this being ... http://yourlistblueprint.com/canada-proposed-spam-law/ Many marketers leave lots of money on the table simply because they don't set up their opt-in process properly, taking the easy "default" options offered by their auto-responder software. Now that's a big shame when a few extra minutes slightly modifying the process can get your new relationship with your ... http://yourlistblueprint.com/a-better-opt-in-process/ Now if you are wondering what "auto-responder software" is, then maybe it's time to find out... An auto-responder (or autoresponder - without the hyphen) is simply a computer program that automatically answers email sent to it. Historically, an auto-responder would only send one message, and that was it. And still today on most ... http://yourlistblueprint.com/whats-an-auto-responder/ I'm making some very important assumptions here, which means they are beyond the scope of too much "in-depth" discussion on this site. That is only because this site is meant to be primarily about follow-up marketing with your prospects and customers. If you have not yet done the things discussed ... http://yourlistblueprint.com/important-assumptions/ And if it's NOT in the list... then where the $%@# is it??? Forget about finding out how to chase the big NUMBERS and trying to build a mega-list with tens of thousands of subscribers! Forget about sending out PROMOTION after promotion after promotion. Subscribers will get sick of this. They ... http://yourlistblueprint.com/the-money-is-not-in-the-list/ Many people (especially newcomers) try to model their marketing efforts based on what the "leaders" in that niche do. Subscribe to the lists of many of the big names in the business... see what they do... and work out how to replicate it for yourself. I did that, ... http://yourlistblueprint.com/its-what-newbies-do/ You’re constantly being told that the key to online success is to build a big list... because that’s where the money is! Heck... I've get at least half a dozen different promotional emails every week telling me I have to get out there and get started on building a BIG ... http://yourlistblueprint.com/a-big-list-the-key-to-online-success/ In the United Kingdom, the Privacy and Electronic Communications (EC Directive) Regulations 2003 places restrictions on how companies carry out unsolicited direct marketing by electronic mail. In this legislation, direct marketing includes messages trying to sell goods or services, as well as those promoting the values or beliefs of a ... http://yourlistblueprint.com/uk-spam-legislation/ The 2003 Australian Spam Act is pretty easy to follow, and to be covered by the Spam Act, the message must be commercial in nature. For example, offering a commercial transaction, or directing the recipient to a location where a commercial transaction can take place. The Spam Act says that unsolicited ... http://yourlistblueprint.com/australian-spam-act-2003/ The CAN-SPAM Act of 2003 spells out certain requirements for those who send commercial email, or email whose primary purpose is advertising or promoting a commercial product or service, and that includes promoting content on a web site. The main provisions of the legislation are: Your email's "From," "To," and routing ... http://yourlistblueprint.com/can-spam-act-usa/ In online terms, a "list" is a collection of names and email addresses (and maybe other details) of people who have agreed to receive information from you about a certain topic - a bit like a rotary business card file, only electronic with lots of bells and whistles! To limit problems ... http://yourlistblueprint.com/whats-a-list-and-why-have-one/ When it comes to properly setting things up to build your list, being first off the blocks is the wrong way to go about it! Think of the tortoise and the hare here... In this case, the tortoise will win the race every day because they'll take the time to do ... http://yourlistblueprint.com/on-your-marks-get-set-stop/ There are a LOT of misconceptions out there in Internet land about list building and email marketing. There's also an awful lot of conflicting advice about what to do and when to do it! So much so in fact that, even my 13+ years of full-time, online "experience" as a web ... http://yourlistblueprint.com/why-your-list-blueprint/