http://yourlistblueprint.com Better Follow-Up For Internet Marketers Sat, 13 Sep 2008 02:05:40 +0000 http://backend.userland.com/rss092 en http://yourlistblueprint.com/when-is-email-personal/ http://yourlistblueprint.com/how-not-to-comply-with-spam-legislation-1/ Provided you follow each of these steps every time you set up an auto-responder sequence... you'll have more than the basics covered. Check it each time you develop a new auto-responder sequence, just to make sure you've got the "flow" right.
]]> http://yourlistblueprint.com/auto-responder-flowchart/ In this video tutorial you'll see a quick and dirty way of setting up your autoresponder, as well as the far more effective way of designing your opt-in process. This video also very effectively demonstrates the importance of testing everything to make sure things work the way they should!
]]> http://yourlistblueprint.com/auto-responder-setup-video-tutorial/ A private members' Anti Spam bill introduced into the Canadian Senate has little chance of becoming Law, despite being one of the most comprehensive proposals made to date. Canada currently has no Spam legislation.
]]> http://yourlistblueprint.com/canada-proposed-spam-law/ Many marketers leave lots of money on the table simply because they don't set up their opt-in process properly. That's a shame because a few extra minutes invested can reap huge rewards and get your new relationship with your subscribers off on a far better footing!
]]> http://yourlistblueprint.com/a-better-opt-in-process/ An auto-responder is one of the most essential tools for serious marketers. With a good auto-responder program and email management system in place, you can automate your marketing and getting it to work for you all day long.
]]> http://yourlistblueprint.com/whats-an-auto-responder/ Since this site is mainly about follow-up marketing, there are certain things we can't spend too much time discussing here in any great detail. So there are some very important assumptions that are made regarding your current knowledge and level of expertise in these areas...
]]> http://yourlistblueprint.com/important-assumptions/ So if the money is not "in" the list... then where is it? Now before you look to see the answer, remember that even though it is so-o-o obvious, very few marketers actually put it into reality! Why is that?
]]> http://yourlistblueprint.com/the-money-is-not-in-the-list/ Many newcomers to a niche try to model their marketing efforts based on what the “leaders” in that niche do. In doing so, they are learning to follow the “gotta have a megalist” mode of thinking, and trying to use (or work out how to use) mega-list tactics... Unfortunately, these are the wrong tactics to use while you are only a small fish in the sea!
]]> http://yourlistblueprint.com/its-what-newbies-do/ The "money is in the list" is the Internet Marketer's mantra... and people are constantly being told that the key to online success is to build a big list… because of course, that’s where the money is! So how is your marketing affected by your interpretation of this expression? Is chasing that big list all it's cracked up to be?
]]> http://yourlistblueprint.com/a-big-list-the-key-to-online-success/ In the United Kingdom, the Privacy and Electronic Communications (EC Directive) Regulations 2003 places restrictions on how companies carry out unsolicited direct marketing by electronic mail. In this legislation, direct marketing includes messages trying to sell goods or services, as well as those promoting the values or beliefs of a particular organisation.
]]> http://yourlistblueprint.com/uk-spam-legislation/ The Australian Spam Act is supposedly one of the "strongest" pieces of legislation in the world. Basically it says that unsolicited commercial email can not be sent! Period! But with all sorts of exemptions, and the "inferred consent" a big grey area, marketers need to look closely at what's required here as the fines are horrendous!
]]> http://yourlistblueprint.com/australian-spam-act-2003/ The USA "CAN-SPAM" Act of 2003 spells out certain requirements for those who send email whose primary purpose is advertising or promoting a commercial product or service. Simple guidelines, easy to follow, with an interesting loophole regarding "transactional or relationship messages" which probably means many marketers are unknowingly breaking the law!
]]> http://yourlistblueprint.com/can-spam-act-usa/ A "list" is one of the essential tools you need to have if you are in business online. But a lot of people don't know what a list is... why you even need one in the first place... and why you might be cutting your own throat if your business model doesn't include following up with prospects and customers.
]]> http://yourlistblueprint.com/whats-a-list-and-why-have-one/ When it comes to properly setting things up to build your list, being first off the blocks is the wrong way to do it! Think of the tortoise and the hare... The hares all rush off and do it without thinking! But the tortoise will win this race every day because they'll take the time to do the right things, in the right order!
]]> http://yourlistblueprint.com/on-your-marks-get-set-stop/ There are a LOT of misconceptions about list building and email marketing. There's also an awful lot of conflicting advice about what to do and when to do it! So that's why I decided there was a very real need for Your List Blueprint! To set the record straight and give you an accurate, step-by-step guide to setting up your list building and email marketing properly.
]]> http://yourlistblueprint.com/why-your-list-blueprint/