Comments for Your List Blueprint http://yourlistblueprint.com Better Follow-Up For Internet Marketers Thu, 20 Nov 2008 17:34:09 +0000 http://wordpress.org/?v=2.5.1 Comment on The Money Is NOT In The List! by Dimples http://yourlistblueprint.com/the-money-is-not-in-the-list/#comment-47 Dimples Mon, 20 Oct 2008 06:20:16 +0000 http://yourlistblueprint.com/?p=34#comment-47 Well said Steven, How true! Yes,the money is in the relationship that has been built on trust. The list is not much use if there is no relationship. Dimples828 Well said Steven,

How true! Yes,the money is in the relationship that has been built on trust.
The list is not much use if there is no relationship.

Dimples828

]]> Comment on On Your Marks… Get Set… STOP! by Stephen Spry http://yourlistblueprint.com/on-your-marks-get-set-stop/#comment-40 Stephen Spry Fri, 05 Sep 2008 23:13:16 +0000 http://yourlistblueprint.com/?p=16#comment-40 Hi Pat - Sorry about the delay in approving and responding to your comment - the notification got totally buried in my email program! I've just GOT to set up effective filters to trap these important notification. What to do? Time to go back to basics and do some serious re-thinking! A GREAT place to start right now is to head over to the <B>free training</B> that's starting next week (Sept 9 2008) at <a href="http://www.16stepstosuccess.com/" target="_blank" rel="nofollow">16 Steps to Success</a>! I did this course earlier this year (eight weeks, two free webinars every week) and it is really great for newbies, and even for those of us (like me) who have been around for quite a few years. My personal comment on those services that "blast" out emails for you - as you can see, they don't work too well at getting people to your site. But once there, what realistic offer do you have to convert your visitors into subscribers? If it's the "offer" you've got at the web site in your link above then I think I can see why you're getting a limited response... Is it a solution to a very important need, or are you just adding more noise in an already overcrowded market? Seriously, try out the 16 Steps Course - it really is free - apart from 2 by 2 hours a week to "attend" the webinar training and any "homework" you do :) Cheers Stephen Spry Hi Pat - Sorry about the delay in approving and responding to your comment - the notification got totally buried in my email program! I’ve just GOT to set up effective filters to trap these important notification.

What to do? Time to go back to basics and do some serious re-thinking!

A GREAT place to start right now is to head over to the free training that’s starting next week (Sept 9 2008) at 16 Steps to Success!

I did this course earlier this year (eight weeks, two free webinars every week) and it is really great for newbies, and even for those of us (like me) who have been around for quite a few years.

My personal comment on those services that “blast” out emails for you - as you can see, they don’t work too well at getting people to your site.

But once there, what realistic offer do you have to convert your visitors into subscribers? If it’s the “offer” you’ve got at the web site in your link above then I think I can see why you’re getting a limited response… Is it a solution to a very important need, or are you just adding more noise in an already overcrowded market?

Seriously, try out the 16 Steps Course - it really is free - apart from 2 by 2 hours a week to “attend” the webinar training and any “homework” you do :)

Cheers
Stephen Spry

]]> Comment on On Your Marks… Get Set… STOP! by Patricia Suwalski http://yourlistblueprint.com/on-your-marks-get-set-stop/#comment-39 Patricia Suwalski Sat, 23 Aug 2008 05:03:00 +0000 http://yourlistblueprint.com/?p=16#comment-39 I have already done all the above. Where can I go from here? I am spinning my wheels. I have no list of my own. I have joined Advertyze that sends out 5000 e-mails a week for me and I have gotten 1 click to my site in three weeks. Can you advise me on what I can do next? Pat S I have already done all the above. Where can I go from here? I am spinning my wheels. I have no list of my own. I have joined Advertyze that sends out 5000 e-mails a week for me and I have gotten 1 click to my site in three weeks. Can you advise me on what I can do next?

Pat S

]]> Comment on It’s What Newbies Do… by What’s A Small Fish To Do??? » Internet Marketing Toolbox http://yourlistblueprint.com/its-what-newbies-do/#comment-30 What’s A Small Fish To Do??? » Internet Marketing Toolbox Sun, 06 Jul 2008 04:17:48 +0000 http://yourlistblueprint.com/?p=31#comment-30 [...] I’ve looked at a similar topic in a recent post about the flaws of the mega-list building mind-set, which you might like to also have a look at. Tags: internet marketing newbiesPopularity: 1% [...] [...] I’ve looked at a similar topic in a recent post about the flaws of the mega-list building mind-set, which you might like to also have a look at. Tags: internet marketing newbiesPopularity: 1% [...]

]]> Comment on Auto-Responder Flowchart by What To “Do” With Your Subscribers? » Internet Marketing Toolbox http://yourlistblueprint.com/auto-responder-flowchart/#comment-23 What To “Do” With Your Subscribers? » Internet Marketing Toolbox Sun, 22 Jun 2008 00:20:18 +0000 http://yourlistblueprint.com/?p=46#comment-23 [...] In fact, this morning’s latest post goes back to basics and discusses a flowchart of the autoresponder process. [...] [...] In fact, this morning’s latest post goes back to basics and discusses a flowchart of the autoresponder process. [...]

]]> Comment on A Better Opt-In Process by Auto-Responder Setup - Video Tutorial : Your List Blueprint http://yourlistblueprint.com/a-better-opt-in-process/#comment-20 Auto-Responder Setup - Video Tutorial : Your List Blueprint Thu, 19 Jun 2008 09:50:33 +0000 http://yourlistblueprint.com/?p=42#comment-20 [...] You’ll see the quick and dirty way of doing things, as well as a far more effective way of setting up your opt-in process, as outlined in this post about a better opt-in process. [...] [...] You’ll see the quick and dirty way of doing things, as well as a far more effective way of setting up your opt-in process, as outlined in this post about a better opt-in process. [...]

]]> Comment on A Better Opt-In Process by Stephen Spry http://yourlistblueprint.com/a-better-opt-in-process/#comment-18 Stephen Spry Wed, 18 Jun 2008 11:54:41 +0000 http://yourlistblueprint.com/?p=42#comment-18 Hi Peggy Your comment is worth far more than 2c :) Customise the process and make sure your subscribers understand EXACTLY what's happening, and not only will you have happier subscribers with a much better "first impression"... you'll ALSO save heaps of time on support calls. Cheers Stephen Hi Peggy

Your comment is worth far more than 2c :)

Customise the process and make sure your subscribers understand EXACTLY what’s happening, and not only will you have happier subscribers with a much better “first impression”… you’ll ALSO save heaps of time on support calls.

Cheers
Stephen

]]> Comment on A Better Opt-In Process by Peggy http://yourlistblueprint.com/a-better-opt-in-process/#comment-17 Peggy Wed, 18 Jun 2008 11:31:45 +0000 http://yourlistblueprint.com/?p=42#comment-17 Hi Stephen, I totally agree with you about customizing your opt-in process. It looks like you took the time to make things as clear as possible for the subscriber. Right or wrong, when I see a guru using the default process, I get the feeling that they're just after my email address and can't be bothered to go the extra step of making sure it is all clear to me. I also think customizing is so important in niches other than the internet marketing niche where people may not be so online saavy and may not understand the process. After taking the time to offer a PDF you've created (or whatever) wouldn't you want to do everything possible to get your potential subscribers to get all the way through "confirm" in the opt-in process? Just my two cents. :-) Peggy Hi Stephen,
I totally agree with you about customizing your opt-in process. It looks like you took the time to make things as clear as possible for the subscriber.

Right or wrong, when I see a guru using the default process, I get the feeling that they’re just after my email address and can’t be bothered to go the extra step of making sure it is all clear to me.

I also think customizing is so important in niches other than the internet marketing niche where people may not be so online saavy and may not understand the process.

After taking the time to offer a PDF you’ve created (or whatever) wouldn’t you want to do everything possible to get your potential subscribers to get all the way through “confirm” in the opt-in process?

Just my two cents. :-)
Peggy

]]> Comment on Why The Need For Your List Blueprint? by OnLine or Off, If You Ain’t Doing It, You Ain’t In Business » Internet Marketing Toolbox http://yourlistblueprint.com/why-your-list-blueprint/#comment-16 OnLine or Off, If You Ain’t Doing It, You Ain’t In Business » Internet Marketing Toolbox Tue, 17 Jun 2008 22:24:58 +0000 http://yourlistblueprint.com/?p=13#comment-16 [...] go visit Your List Blueprint and let me know what you [...] [...] go visit Your List Blueprint and let me know what you [...]

]]> Comment on A Better Opt-In Process by Stephen Spry http://yourlistblueprint.com/a-better-opt-in-process/#comment-15 Stephen Spry Tue, 17 Jun 2008 21:42:30 +0000 http://yourlistblueprint.com/?p=42#comment-15 I've just been visiting a give-away site, and the experience reminded me to mention the absolute "frustration" you can often cause when you display just the final "default" thank you page after clicking the confirm link... especially when your subscriber is expecting to do something else! Please do NOT force people to go back to check their email to get that download link! Sure, include the download link in the "welcome" email... But also send them to your custom thank you page with the link as soon as they confirm! I’ve just been visiting a give-away site, and the experience reminded me to mention the absolute “frustration” you can often cause when you display just the final “default” thank you page after clicking the confirm link… especially when your subscriber is expecting to do something else!

Please do NOT force people to go back to check their email to get that download link!

Sure, include the download link in the “welcome” email… But also send them to your custom thank you page with the link as soon as they confirm!

]]> Comment on CAN-SPAM Act - USA by Stephen Spry http://yourlistblueprint.com/can-spam-act-usa/#comment-11 Stephen Spry Tue, 17 Jun 2008 12:43:34 +0000 http://yourlistblueprint.com/?p=23#comment-11 I've just found out the Federal Trade Commission has approved four new rule provisions to the CAN-SPAM Act on May 12th, 2008 (and STILL hasn't updated their main site with these changes!) Maybe that's why there hasn't been that much discussion about it... although it could also be because the actual document is 109 pages long and is pretty heavy going (as most public service docs can be!). The new rule provisions address four topics:<OL><LI> an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than <strong>sending a reply e-mail message</strong> or visiting a <strong>single</strong> Internet Web page to opt out of receiving future e-mail from a sender <LI> the definition of "sender" was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act's opt-out requirements (See below for more details) <LI> a "sender" of commercial e-mail can now include an accurately-registered <strong>post office box</strong> or private mailbox established under United States Postal Service regulations to satisfy the Act's requirement that a commercial e-mail display a "valid physical postal address" <LI> a definition of the term "person" was added to clarify that CAN-SPAM's obligations are not limited to natural persons.</OL> The one of most concern to online marketers is rule # 2 which discusses who is regarded as the "sender" of the email. Apparently this requirement is an effort to hold affiliate programs responsible for how their affiliates promote them. If the affiliate is honest about who they are, and their "From address", and they put something in the email about themselves, then the user will be able to unsubscribe from the affiliate's list. But if the affiliate is not honest and hides their true identity, <B>then the affiliate program for the product featured in the email</B> becomes responsible and must honour any unsubscribe requests. Now THAT is an interesting thought! <B>Source:</b> <a href="http://www.ftc.gov/opa/2008/05/canspam.shtm" target="_blank" rel="nofollow">FTC Approves New Rule Provision Under The CAN-SPAM Act</a> I’ve just found out the Federal Trade Commission has approved four new rule provisions to the CAN-SPAM Act on May 12th, 2008 (and STILL hasn’t updated their main site with these changes!)

Maybe that’s why there hasn’t been that much discussion about it… although it could also be because the actual document is 109 pages long and is pretty heavy going (as most public service docs can be!).

The new rule provisions address four topics:

  1. an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender
  2. the definition of “sender” was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act’s opt-out requirements (See below for more details)
  3. a “sender” of commercial e-mail can now include an accurately-registered post office box or private mailbox established under United States Postal Service regulations to satisfy the Act’s requirement that a commercial e-mail display a “valid physical postal address”
  4. a definition of the term “person” was added to clarify that CAN-SPAM’s obligations are not limited to natural persons.

The one of most concern to online marketers is rule # 2 which discusses who is regarded as the “sender” of the email.

Apparently this requirement is an effort to hold affiliate programs responsible for how their affiliates promote them.

If the affiliate is honest about who they are, and their “From address”, and they put something in the email about themselves, then the user will be able to unsubscribe from the affiliate’s list.

But if the affiliate is not honest and hides their true identity, then the affiliate program for the product featured in the email becomes responsible and must honour any unsubscribe requests.

Now THAT is an interesting thought!

Source:
FTC Approves New Rule Provision Under The CAN-SPAM Act

]]> Comment on CAN-SPAM Act - USA by Stephen Spry http://yourlistblueprint.com/can-spam-act-usa/#comment-2 Stephen Spry Mon, 02 Jun 2008 23:08:42 +0000 http://yourlistblueprint.com/?p=23#comment-2 After looking at the <a href="http://yourlistblueprint.com/australian-spam-act-2003/" rel="nofollow">Australian Spam Act</a> I revisited this Can-Spam page, and "dug into" the US legislation a little more, looking a little closer at the "consent" issue... Specifically, <I>The term "affirmative consent", when used with respect to a commercial electronic mail message, means that— (A) the recipient expressly consented to receive the message</I> This suggests that it is NOT legal to send someone any message which may be UNRELATED to the original message/s the recipient agreed to - i.e. here's your free download message... and now, you're on my "list" to get whatever promotional email I want to send you... UNLESS you specifically say that's what will happen, AND they give their consent for you to do it! That's my take on it. Any thoughts? After looking at the Australian Spam Act I revisited this Can-Spam page, and “dug into” the US legislation a little more, looking a little closer at the “consent” issue… Specifically,
The term “affirmative consent”, when used with respect to a commercial electronic mail message, means that— (A) the recipient expressly consented to receive the message

This suggests that it is NOT legal to send someone any message which may be UNRELATED to the original message/s the recipient agreed to - i.e. here’s your free download message… and now, you’re on my “list” to get whatever promotional email I want to send you…

UNLESS you specifically say that’s what will happen, AND they give their consent for you to do it!

That’s my take on it. Any thoughts?

]]>