When Is An Email “Personal”?
I got a (spam) email from an IT company touting for business this morning, and their justification for sending it was totally amusing - and very misguided! Just WHO is advising these people of their legal situation?
Here’s what they said at the bottom of their email:
We do not “Spam” people, and you are not on [...]
How Not To Comply #1
Perhaps the best way to illustrate where people go totally wrong and can potentially get into trouble with their SPAM compliance is to look at some of the many real world examples that flood into my inbox daily…
I’ve been meaning to do this for a while, as there’s no shortage of examples I could use… [...]
Canada - Proposed Spam Law
A private members’ Anti Spam bill introduced into the Canadian Senate has little chance of becoming Law, despite being one of the most comprehensive proposals made to date. Canada currently has no Spam legislation.
UK Spam Legislation
In the United Kingdom, the Privacy and Electronic Communications (EC Directive) Regulations 2003 places restrictions on how companies carry out unsolicited direct marketing by electronic mail. In this legislation, direct marketing includes messages trying to sell goods or services, as well as those promoting the values or beliefs of a particular organisation.
Australian Spam Act - 2003
The Australian Spam Act is supposedly one of the “strongest” pieces of legislation in the world. Basically it says that unsolicited commercial email can not be sent! Period! But with all sorts of exemptions, and the “inferred consent” a big grey area, marketers need to look closely at what’s required here as the fines are horrendous!
CAN-SPAM Act - USA
The USA “CAN-SPAM” Act of 2003 spells out certain requirements for those who send email whose primary purpose is advertising or promoting a commercial product or service. Simple guidelines, easy to follow, with an interesting loophole regarding “transactional or relationship messages” which probably means many marketers are unknowingly breaking the law!