Australian Spam Act – 2003
The Australian Spam Act is supposedly one of the “strongest” pieces of legislation in the world. Basically it says that unsolicited commercial email can not be sent! Period! But with all sorts of exemptions, and the “inferred consent” a big grey area, marketers need to look closely at what’s required here as the fines are horrendous!
CAN-SPAM Act – USA
The USA “CAN-SPAM” Act of 2003 spells out certain requirements for those who send email whose primary purpose is advertising or promoting a commercial product or service. Simple guidelines, easy to follow, with an interesting loophole regarding “transactional or relationship messages” which probably means many marketers are unknowingly breaking the law!
What’s A “List” And Why Do You Need One?
A “list” is one of the essential tools you need to have if you are in business online. But a lot of people don’t know what a list is… why you even need one in the first place… and why you might be cutting your own throat if your business model doesn’t include following up with prospects and customers.
On Your Marks… Get Set… STOP!
When it comes to properly setting things up to build your list, being first off the blocks is the wrong way to do it! Think of the tortoise and the hare… The hares all rush off and do it without thinking! But the tortoise will win this race every day because they’ll take the time to do the right things, in the right order!
Why The Need For Your List Blueprint?
There are a LOT of misconceptions about list building and email marketing. There’s also an awful lot of conflicting advice about what to do and when to do it! So that’s why I decided there was a very real need for Your List Blueprint! To set the record straight and give you an accurate, step-by-step guide to setting up your list building and email marketing properly.